Brochures, still a relevant part of marketing collateral

Brochures are still an effective pieces of collateral for target marketing. Today, people want information presented in a brief and portable format to be accessed at their leisure, and that’s exactly what a brochure does. Sure you can holler a website at them to look up on their phone (that they will soon forget), but there …

Consistently Convert Color Images to Black and White

For a past project (designing a user guide for a medical device), I had to convert 18 different color images to black and white. There are many ways to convert color to black and white, each with varying degrees of difficulty and varying results. But particular to this project was the need for consistency in converting …